Instagram is a great platform for bowling alleys to connect with potential and existing customers. By posting interesting and engaging content, using relevant hashtags, creating, and running targeted ads, bowling alleys can attract new followers and grow their business. But if you are just getting started on this platform, you must check other bowling alley Instagram accounts and learn from them.
Here are 7 things you can learn from other bowling alley accounts on Instagram to grow your following:
1. Check what they post
The first thing you should do is take a look at what other bowling alleys are posting on their Instagram pages. What kind of content are they sharing? Are they posting still-life images or videos? Are they sharing people at bowling or behind-the-scenes content? Once you have a good understanding of what other bowling alleys are doing, you can start to develop your own Instagram posting strategy.
2. Do they follow a posting schedule?
It’s important to post consistently on Instagram if you want to grow your following. Check how frequently other Bowling Alleys are posting on their Instagram. A good rule of thumb is to post at least once a day, but you may need to post more often if you want to see results. Generally, when you’re setting up your posting schedule, make sure to consider your target audience. For example, when are they most likely to be online?
3. How do they engage with their followers?
Engagement is key to growing your Instagram following. Check how your competitors are interacting with their followers for inspiration:
- Do they check and reply to every comment on their posts?
- Do they hold contests and giveaways?
- Do they post comments on other people’s posts?
Try to follow the same consistency when engaging with your Instagram audience. You may also gain some tips on handling rude or inappropriate comments.
4. Which hashtags do they use?
To find the most suitable hashtags, go through your competitor’s Instagram posts and check for what hashtags they use. You could find some unique but popular hashtags that you were not aware of earlier or some regional ones that can help the outreach of your posts. At the same time, you should also avoid using too many hashtags, as this can make your posts look spammy.
5. What kind of graphics do bowling alley Instagram accounts post?
Visual content is king on Instagram. So, see what audio-visual graphics other bowling alley businesses use. Are they using some of the latest trending songs or a famous dialogue from a recent superhit movie? However, it’s most important to ensure that all your graphics are of high quality. For this, you may want to access the services of a graphics designer as well.
6. How do their stories, posts, and reels differ?
Instagram Stories, posts, and Reels are all different formats that can be used to share content. Stories are ephemeral, meaning they disappear after 24 hours. Posts are permanent, and they can be seen by anyone who follows you. Reels are short videos that are designed to be entertaining and engaging.
7. Do bowling alley Instagram accounts run ads?
Instagram ads can be really effective in attracting new audiences and growing your following. When you run ads, you can target your ads to specific demographics, interests, and even past behavior. You can run ads like, “Sign up for our bowling league and get a free T-shirt! #bowlingleague”. If you’re serious about growing your Instagram following, then consider running ads. But you must really dig down into what kind of ads will be effective for your bowling alley.
BONUS: Drive people to your bowling alley’s website with Instagram to get your latest coupon and opt into your email newsletter!
Ready to level up your bowling alley Instagram account?
By following these tips, you will know what exactly to learn from other bowling alley accounts on Instagram and grow your following. Just remember to be consistent, engage with your followers, and use relevant hashtags. With smart efforts, you can use Instagram to connect with potential and existing customers and grow your business.